A heatmap (or heat map) is a visualization tool that makes it easy to analyze aggregated information about how users interact with the website.
WebDataStudio.com tracks all visitor clicks and scrolls on mobile, desktop, and tablet and then automatically generates a heat map. This data helps you identify the most engaged areas and figure out gaps.
Types of heatmaps
There are different types of heat maps based on the type of interaction. You can toggle between click maps and scroll maps as shown below:
Clicking on a heatmap shows where users are clicking on the page. It gives information about what elements are most clicked, and how many clicks on these elements.
Scroll maps show how far users scrolled down on the page. It gives information about:
Percentages of users who scroll up to a particular section in your webpage.
Average fold: Content seen above the fold based on the users accessing your site. This indicates the average location that would be visible on a webpage before the user starts scrolling.
How do heat maps work for my website?
Heat maps are created from the data already collected by WebDataStudio.com. WebDataStudio.com aggregates information on clicks / scroll reach across different page views based on the filters you choose to create the heatmap.
WebDataStudio.com click maps are built using an advanced methodology of elements-based user clicks instead of absolute mouse position. This type of heatmap is most accurate in terms of calculating user heat by accounting for different scenarios like different viewport sizes, responsive site design and page states.
WebDataStudio.com scroll maps track how far users scrolled down a page (hot being popular and cold being unpopular). This type of heat map is most useful when representing the most and least viewed parts of a webpage. An average fold is calculated so you can visualize how much your users can see on average before they begin to scroll down.
Why use WebDataStudio.com heatmaps?
- WebDataStudio.com heat maps are created on the fly. There’s no creation delay. Heat maps return within matter of seconds.
- Aggregate data helps quantify behaviors and trends. This data helps identify what content is best working for your website.
- Easy to communicate impact to stakeholders through color scaling.
How can I use heat maps for higher conversion rates?
- Heat maps can help you understand your baselines for your user experience that can then be used for comparing with changes.
- They can also help you prioritize when you have limited resources with showcasing what content is valuable and what isn’t.
- Heat maps can help access and validate content ranking on the page.
- Click information can help you identify what content resonates with your site.
- Scroll depth helps identify the optimal line length for a page, so you can evaluate if your page is too long. This can be especially valuable for mobile screens.